Blog: Pants to anti-cellulite knickers
Leonie Barrie | 30 April 2010
Is it really any surprise that women's knickers embedded with vitamin E, aloe vera and caffeine don't live up to their claims of banishing the 'orange peel' effect of cellulite without the need for extra exercise?
Retailer Marks & Spencer has been taken to task by UK consumer watchdog Which? for suggesting its 'magic knickers' have special powers "to reduce the visible signs of cellulite." Independent experts consulted by Which? say the knickers, which cover the wearer from waist to thigh, are no more effective than a pair of very tight pants at smoothing the skin's appearance.
As always though, the devil is in the detail, and in this case it's in the clever wording "reduce...the signs" which feeds into women's insecurities rather than promising to eliminate cellulite altogether. But it's clearly effective marketing, and despite the GBP29.50 (US$45) price tag the underwear has been flying off the shelves.
Defending the criticism, M&S says the garment "contains ingredients widely used in creams to reduce visible signs of cellulite." That is hardly an endorsement, since we all know what a con these are. Like most things in life, if it sounds too good to be true, it probably is!
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- Gap unveils five-year sustainable fibres pledge
- M&S extends sourcing deal with Lindsey brothers
- Adidas and Reebok top transparency index
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Myanmar - ISA Country Report