Blog: Pants to anti-cellulite knickers
Leonie Barrie | 30 April 2010
Is it really any surprise that women's knickers embedded with vitamin E, aloe vera and caffeine don't live up to their claims of banishing the 'orange peel' effect of cellulite without the need for extra exercise?
Retailer Marks & Spencer has been taken to task by UK consumer watchdog Which? for suggesting its 'magic knickers' have special powers "to reduce the visible signs of cellulite." Independent experts consulted by Which? say the knickers, which cover the wearer from waist to thigh, are no more effective than a pair of very tight pants at smoothing the skin's appearance.
As always though, the devil is in the detail, and in this case it's in the clever wording "reduce...the signs" which feeds into women's insecurities rather than promising to eliminate cellulite altogether. But it's clearly effective marketing, and despite the GBP29.50 (US$45) price tag the underwear has been flying off the shelves.
Defending the criticism, M&S says the garment "contains ingredients widely used in creams to reduce visible signs of cellulite." That is hardly an endorsement, since we all know what a con these are. Like most things in life, if it sounds too good to be true, it probably is!
Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...
Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....
One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....
As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...
- Why do modern robotics elude sportswear makers?
- Traditional financing is a misfit for fast fashion
- Trump trade policy – Who knows what he'll do?
- Planning is key to an effective inventory strategy
- How would end of NAFTA affect US apparel industry?
- US Q3 in brief - G-III Apparel, Express
- Bagir exports first trousers for H&M from Ethiopia
- Film documents Cambodia garment workers' stories
- Esquel efficiency drive continues to boost brands
- Pakistan suspends India cotton imports
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- Footwear Top 5 Emerging Markets Industry Guide_2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack