Blog: PPR grabs Puma
Leonie Barrie | 10 April 2007
For more than a year now rumours have been circulating that Puma might be the subject of bid speculation, but the name most have associated with a possible takeover is Nike. It now transpires, though, that French fashion retailer PPR is waiting in the wings with a EUR5.3bn offer that would take the German sportswear brand into its fold, alongside luxury labels like Gucci, Stella McCartney and Balenciaga.
While the synergies might not be obvious at first, PPR has itself pointed to the "blurring boundaries between traditional categories: high-street fast fashion, premium and luxury," as grounds for the bid. And it has already dipped a toe into the sportswear market, with Stella McCartney designing a range for Adidas and Alexander McQueen putting his name to a luxury sports shoes for Puma. There are also benefits to be gained for Puma, which can now tap into PPR’s expertise in international markets as well as access its in-house design and sourcing skills to help expand its lines and distribution.
But until the deal has been signed and sealed it’s likely that rumours of a counter offer from Nike are likely to persist – particularly since the world’s number one sportswear brand signed a deal at the end of last year for a new credit line allowing it to borrow up to US$1bn.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- Digitalisation and data to disrupt supply chains
- EU eyes mandatory due diligence for apparel supply
- Unlocks for the future fashion sourcing landscape
- What TTIP might mean for US, EU textiles & apparel
- Geo-political uncertainty and how to survive it
- Li & Fung forms supply chain partnership with PVH
- US Q4 in brief – G-III Apparel, Finish Line
- Big data to help US firms improve clothing fit
- Levi Strauss and ILO probe Cambodia factory death
- Labour rights risk Bangladesh EU trade benefits?
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack