Blog: PPR grabs Puma
Leonie Barrie | 10 April 2007
For more than a year now rumours have been circulating that Puma might be the subject of bid speculation, but the name most have associated with a possible takeover is Nike. It now transpires, though, that French fashion retailer PPR is waiting in the wings with a EUR5.3bn offer that would take the German sportswear brand into its fold, alongside luxury labels like Gucci, Stella McCartney and Balenciaga.
While the synergies might not be obvious at first, PPR has itself pointed to the "blurring boundaries between traditional categories: high-street fast fashion, premium and luxury," as grounds for the bid. And it has already dipped a toe into the sportswear market, with Stella McCartney designing a range for Adidas and Alexander McQueen putting his name to a luxury sports shoes for Puma. There are also benefits to be gained for Puma, which can now tap into PPR’s expertise in international markets as well as access its in-house design and sourcing skills to help expand its lines and distribution.
But until the deal has been signed and sealed it’s likely that rumours of a counter offer from Nike are likely to persist – particularly since the world’s number one sportswear brand signed a deal at the end of last year for a new credit line allowing it to borrow up to US$1bn.
Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...
Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....
One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....
As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...
- Steps to piloting living wage in garment factories
- How to ensure sustainability is more than a slogan
- US apparel retailers' November 2016 sales roundup
- Why do modern robotics elude sportswear makers?
- Software for financial planning and operations
- Esquel efficiency drive continues to boost brands
- US Q3 in brief – Oxford Industries, Genesco
- Myanmar garment industry "lacking labour rights"
- Columbia waterproof jacket first made without PFCs
- Adidas NYC flagship raises the bar on sport stores