Blog: Premium jeans to drive Levi’s sales?
Leonie Barrie | 9 April 2008
US jeans maker Levi Strauss has pinned its growth over the past 10 quarters on a massive reorganisation that focused on the introduction of new products and expanding its retail network – and sees no reason why this strategy should change. However, the San Francisco-based company is now counting on growth in international markets such as China, India and Russia to offset a slowdown in the US economy.
First quarter profit rose 12% on a 4% increase in sales the company said yesterday, although most of the earnings increase was due to lower tax and debt payments. John Anderson, Levi's chief executive cautioned: “Looking ahead, we expect the operating environment to be tough.”
The company also confirmed to just-style today it is launching an updated line of its classic 501 jeans as part of a strategy to drive sales by focusing on more premium products. The line will feature better fabric and finishes - with higher prices to match. Anderson believes “that when times get tough [people] go to the brands they know and trust.” He also says: “As long as you bring innovation to the marketplace, I think the consumer will purchase.”
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- Digitalisation and data to disrupt supply chains
- 3D CAD comes of age
- EU eyes mandatory due diligence for apparel supply
- Unlocks for the future fashion sourcing landscape
- What TTIP might mean for US, EU textiles & apparel
- Li & Fung forms supply chain partnership with PVH
- Big data to help US firms improve clothing fit
- Levi Strauss and ILO probe Cambodia factory death
- US Q4 in brief – G-III Apparel, Finish Line
- Labour rights risk Bangladesh EU trade benefits?
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack