Blog: Premium jeans to drive Levi’s sales?
Leonie Barrie | 9 April 2008
US jeans maker Levi Strauss has pinned its growth over the past 10 quarters on a massive reorganisation that focused on the introduction of new products and expanding its retail network – and sees no reason why this strategy should change. However, the San Francisco-based company is now counting on growth in international markets such as China, India and Russia to offset a slowdown in the US economy.
First quarter profit rose 12% on a 4% increase in sales the company said yesterday, although most of the earnings increase was due to lower tax and debt payments. John Anderson, Levi's chief executive cautioned: “Looking ahead, we expect the operating environment to be tough.”
The company also confirmed to just-style today it is launching an updated line of its classic 501 jeans as part of a strategy to drive sales by focusing on more premium products. The line will feature better fabric and finishes - with higher prices to match. Anderson believes “that when times get tough [people] go to the brands they know and trust.” He also says: “As long as you bring innovation to the marketplace, I think the consumer will purchase.”
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Nike filed patent for "reinforced denim"
- Gap unveils five-year sustainable fibres pledge
- US textile industry applauds Trump executive order
- Adidas and Reebok top transparency index
- Pentland Brands reveals Berghaus factory list
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Myanmar - ISA Country Report