Blog: Push off pop-ups
Leonie Barrie | 18 May 2004
There’s nothing more annoying than trying to browse the Internet but being blocked at every turn by infuriating pop-up ads. For officials at LL Bean, though, the irritant factor has an added bite: in many instances the ads popping up on its website have been for rival retailers. In an expansive cross-country legal battle LL Bean is now suing companies including Nordstrom and JCPenney for trademark infringements, unfair competition, using false advertising, and diluting its trademark. It’s an interesting case, but given the fact that the online advertising market is not only lucrative but growing too, it looks like being a long battle.
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