Blog: Rapper prompts Caribbean Clarks craze

Joe Ayling | 8 July 2010

A Jamaican rap artist has helped footwear firm Clarks towards cult status in the country, thanks to his latest song about the brand.

The UK shoe firm has seen a surging demand in Jamaica since rapper Vybz Kartel - see below - released his curiously spelt 'Clarkes' song.

Clarks Originals feature heavily in the song and its accompanying video, often being dusted off with a toothbrush, strangely enough.

Originals and Wallabees shot to fame during the 90s when Brit Pop groups Oasis and The Verve showcased them on album covers.

A decade on and it looks like the iconic shoes have crossed music genres into rap.

And with lyrics like: "The leather's hard, the suede soft, a toothbrush gets off the dust fast," it's all rather complimentary.



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