Blog: Leonie BarrieRecycled jeans in Focus

Leonie Barrie | 1 December 2010

Car company Ford thinks it has found a perfect fit for recycled clothing: inside the new 2012 Focus. It is taking its "reduce, reuse and recycle" mantra to a new level by incorporating cotton from recycled blue jeans in carpet backing and sound-absorption materials used in the model, which goes on sale early next year in North America and Europe.

The auto-maker is no stranger to eco-friendly materials, having already found ways to include soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fibre plastic for interior components. But this is the first time it is using post-consumer cotton - with the equivalent of two pairs of average-sized American jeans now set to turn up in each car.

"The good news is these jeans didn't end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton," said product sustainability manager Carrie Majeske. And unlike other old clothes that turn up in the bottom of a closet or behind the washing machine, they're being put to good use.


Ethiopia unrest a sourcing risk?

Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...


Asia facing up to increased competition

Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...


Cambodia raises garment worker wages

The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...


Sportswear initiatives start to take shape

The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...

just-style homepage

Forgot your password?