Blog: Red tab blues
Leonie Barrie | 6 October 2003
On the face of it the jeans market is a hotbed of new fabric, styling and marketing ideas, which makes it hard to believe that Levi’s sales are struggling. But confronted by increasing competition and higher costs than its rivals, most of whom shifted their sourcing offshore years ago, Levi Strauss says the move is an inevitability of global economics and that it too must follow suit if it is to have a viable future. After all, by exiting from manufacturing it can now focus solely on design and marketing – the keys to its future success in a fickle, fast-moving market.
In a highly competitive industry such as this, few apparel brands today own and operate manufacturing facilities in North America. In fact, Levi’s is one of the last American jeans wear firms to turn its back on US production, and it should be commended for holding out longer than most before making a move which was ultimately inevitable.
It is also true to say that few items are as linked in the public's mind with being all-American. But what does this mean today? Many of the US’s low-tech manufacturing industries such as clothing have migrated to China and other countries with cheap labour and are now gone for good. So in this sense, perhaps Levi Strauss has become yet another metaphor for post-industrial USA.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Will new Vietnam wage hinder competitiveness?
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- MAS Holdings shares commitment to sustainability
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- Bangladesh tops China as lead cotton importer
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020