Blog: Retail boom in Brazil
Leonie Barrie | 3 June 2008
More confirmation today that the emerging markets of Brazil, Russia, India and China (BRIC) are open to an avalanche of new merchandise from organised international retailers.
A new study by management consultant AT Kearney ranks Brazil ahead of China, India and Russia as the top new market for apparel firms – although these countries all make it into the retail top 10.
What sets Brazil apart from the others, though, is its high spending on apparel items and strong clothing imports – along with its consumers’ preference for the latest fashions.
Interestingly, rising spending in China and India is being offset by their retail tastes. International apparel retailers will need to adapt to the Chinese consumer’s fashion sense, the report warns, while in India it seems consumers tend to be more loyal to a specific retailer than to an apparel brand.
Apparel retail in India is driven by sales promotion, with end of season sales, special events and frequent promotions utilised.
This behaviour presents a challenge to retailers who are used to building their ranges and sales plans around a few key seasons and will now have to think more creatively about adjusting their merchandise plan to the local market.
The study is based on 10 drivers of retail activity – total clothing sales, growth in total clothing sales, clothing sales per capita, growth in sales per capita, total clothing imports, growth in clothing imports, 2007 population, forecast growth in population, growth in GDP per capita and population between 15 and 39.
On this basis, other countries retailers should watch closely are Turkey, Chile, Romania, Argentina, Thailand and the United Arab Emirates.
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- China leads US apparel sources with falling prices
- Vietnam grows share of US apparel imports in 2016
- US apparel sector braces for potential cost hikes
- Trade Tracker – Trump's first weeks, Brexit agenda
- Hard hit Turkish industry is not knocked out
- VF Corp sees Q4 and FY earnings tumble
- Bangladesh "high threat" for terrorist activity
- Adidas and Burberry recognised for sustainability
- US Q4 in brief – Macy's, Walmart, VF Corp
- Sales at US clothing retailers jumped in January
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Global market review of lingerie – forecasts to 2022
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar