Blog: Retailers urged to use plus-size mannequins

Katie Smith | 9 September 2013

UK apparel retailers have been urged to put plus-size mannequins in their stores to promote healthier attitudes to realistic body images for women.

According to a report in The Sunday Times, Equalities Minister Jo Swinson said retailers display the latest fashionable outfit on "size 10 dummies" despite the average dress size increasing from 12-16 in the last decade.

Debenhams is preparing to display size 16 mannequins in its Oxford Street store in London. Earlier this month, it released a swimwear image featuring a size 18 model to encourage customers to "feel confident on the beach" and to prompt other high street retailers to use a variety of body shapes in their photography.

And Marks & Spencer's new 'leading ladies' advertising campaign has also been praised for the use of successful women rather than traditional skinny models.

Sectors: Apparel, Retail

Companies: Debenhams, Marks & Spencer


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