Blog: Leonie BarrieSainsbury’s banks on change of direction

Leonie Barrie | 11 November 2003

Ubiquitous designer Jeff Banks is embroiled in a very public row with supermarket chain Sainsbury’s which wants to drop his Jeff & Co clothing line. Banks has accused the store group of having a "lack of ability to retail clothing" and is demanding a £10 million pay-out.

In recent years non-food items have turned into a phenomenal money-spinner for supermarkets – the George at Asda range is the UK’s second largest clothes retailer by volume – so it is no wonder that Sainsbury’s is making renewed efforts to regain lost ground on market leaders Tesco and Asda.

Despite his success, however, former TV presenter and Warehouse clothing chain founder Banks has always struck me as lacking mainstream credibility. Instead, he is a great marketer who has spread his name and reputation far and wide. Sainsbury’s needs to bring in new - and differentiated - clothing lines, instead of counting on a name that can also be picked up in various guises from fashion to home furnishings in Debenhams, Matalan and Argos.

Despite being unashamedly mass-market, this is exactly what has been achieved with the George range at Asda and Tesco's Cherokee line.

Designer trouble for Sainsbury's


Asia facing up to increased competition

Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...


Cambodia raises garment worker wages

The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...


Sportswear initiatives start to take shape

The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...


Hanjin Shipping collapse triggers fear of West Coast port repeat

The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...

just-style homepage

Forgot your password?