Blog: Leonie BarrieSainsbury’s banks on change of direction

Leonie Barrie | 11 November 2003

Ubiquitous designer Jeff Banks is embroiled in a very public row with supermarket chain Sainsbury’s which wants to drop his Jeff & Co clothing line. Banks has accused the store group of having a "lack of ability to retail clothing" and is demanding a £10 million pay-out.

In recent years non-food items have turned into a phenomenal money-spinner for supermarkets – the George at Asda range is the UK’s second largest clothes retailer by volume – so it is no wonder that Sainsbury’s is making renewed efforts to regain lost ground on market leaders Tesco and Asda.

Despite his success, however, former TV presenter and Warehouse clothing chain founder Banks has always struck me as lacking mainstream credibility. Instead, he is a great marketer who has spread his name and reputation far and wide. Sainsbury’s needs to bring in new - and differentiated - clothing lines, instead of counting on a name that can also be picked up in various guises from fashion to home furnishings in Debenhams, Matalan and Argos.

Despite being unashamedly mass-market, this is exactly what has been achieved with the George range at Asda and Tesco's Cherokee line.

Designer trouble for Sainsbury's


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?