Blog: Say goodbye to posture problems

Katie Smith | 27 January 2014

Problems with posture are set to be a thing of the past, with the introduction of a T-shirt designed to make the wearer stand tall.

So how does it work? According to UpCouture, the French fashion firm behind the product, bands of elastic film sewn into the upper section of the top apply light pressure to remind the wearer to stand with his or her shoulders back. 

The company made more than 30 various prototypes before the final product was reached. 

The manufacturing process comprises several steps, including sewing and bonding together an extra-thin film to the garment.

The bonded fabric is then cut into five specific shapes for the stress points of the T-shirt. The final garment is assembled layer by layer, with the shapes placed on the appropriate parts of the T-shirt and then bonded together.

But this dream posture comes at a cost. Each T-shirt is priced at GBP105 (US$172.50), and is available in a range of sizes, colours and styles for men and women.

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

NEWS

Deckers optimistic as Q4 loss narrows

US apparel and footwear group Deckers Brands - which last month said it was exploring strategic alternatives, including a potential sale of the firm - narrowed its net loss in the fourth quarter, and ...

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

NEWS

Dior, Nike and Inditex world's largest apparel companies

Parisian fashion house Christian Dior, US sporting goods behemoth Nike, and Spanish clothing giant Inditex have all topped Forbes' 2017 The World's Biggest Public Companies ranking....

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?