Blog: Sexing up sustainability
Petah Marian | 16 November 2012
The power of the fashion industry to induce consumers to become more sustainable was a key theme of today's Sustainable Fashion Symposium at the Sri Lanka Design Festival.
Jonas Eder Hansen, development director of the Danish Fashion Institute, said currently "sustainability is not sexy," but that the industry's ability to make things desirable means it also has the capacity to change shopper behaviour.
He called on the industry to engage consumers, and have a dialogue with then on what sustainability is. The choices we make as consumers have great impact, said Eder Hansen, adding the apparel industry should look to influence consumers' broader decisions, for instance eating organic food or washing their clothing in cold water.
Meanwhile Mohan Munsainghe, Nobel Peace Prize winner and vice chair of UN Intergovernmental Panel on Climate Change, and artist Anoma Wijewardene also called on the industry to try seek ways of creating an "emotional" link to climate change.
Munsainghe described his Sustainomusica initiative, which is looking to appeal to the "heart and not the brain" by incorporating sustainability themes into music - something he hopes the fashion world will look to integrate too.
Having contributed to just-style for five years, serving as news editor for the last two, it has been a pleasure to observe and report on the global textile and apparel industry....
The US footwear industry has voiced its disappointment that athletic brand New Balance has come out in opposition of the Trans-Pacific Partnership (TPP) trade deal. ...
Despite years of denial, British garment making showed signs of a revival in the second half of 2015. Is the long-anticipated UK onshoring boom finally coming into view?...
- Why have US FTA imports fallen to a record low?
- Collaboration key to the future of smart textiles
- Synergies Worldwide CEO unravels sourcing shifts
- First figures show Bangladesh exports climb
- Rana Plaza three years on – Timeline of change
- Hanesbrands to buy Pacific Brands for $800m
- Retailer Austin Reed goes into administration
- C&A selects PLM to boost product development
- BHS receives "expressions of interest"
- Timberland sets new eco-preferred standards