Blog: Sexing up sustainability
Petah Marian | 16 November 2012
The power of the fashion industry to induce consumers to become more sustainable was a key theme of today's Sustainable Fashion Symposium at the Sri Lanka Design Festival.
Jonas Eder Hansen, development director of the Danish Fashion Institute, said currently "sustainability is not sexy," but that the industry's ability to make things desirable means it also has the capacity to change shopper behaviour.
He called on the industry to engage consumers, and have a dialogue with then on what sustainability is. The choices we make as consumers have great impact, said Eder Hansen, adding the apparel industry should look to influence consumers' broader decisions, for instance eating organic food or washing their clothing in cold water.
Meanwhile Mohan Munsainghe, Nobel Peace Prize winner and vice chair of UN Intergovernmental Panel on Climate Change, and artist Anoma Wijewardene also called on the industry to try seek ways of creating an "emotional" link to climate change.
Munsainghe described his Sustainomusica initiative, which is looking to appeal to the "heart and not the brain" by incorporating sustainability themes into music - something he hopes the fashion world will look to integrate too.
A special event on ‘The Fit Factor – World class wisdom on fashion sizing and fit’ will bring together speakers from Marks & Spencer, Tesco, C&A and Debenhams in the UK next week....
A tentative agreement on a new five-year contract has been agreed for some 20,000 dockworkers at 29 US West Coast ports, ending nine months of discussions. The Pacific Maritime Association (PMA) and I...
As the threat of a US West Coast port shutdown looms, analysts already estimate the ongoing disruption could add an eye-watering US$36.9bn to costs over the next 24 months. ...
- Low labour cost countries linked to highest risks
- Why should brands care about China cotton?
- China cotton: implications and opportunities
- COMMENT: Skills or new technology?
- UK reshoring hub hit by sweatshop claims
- South Africa to grow grass for recyclable textiles
- Activewear driving US apparel spend
- 30% of Adidas cotton from sustainable sources
- Sri Lanka and Bangladesh FTA talks underway
- SuperGroup CFO leaves over own bankruptcy
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Outdoor performance apparel: peaks, valleys, and green fields
- Global market review of swimwear - forecasts to 2019
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead
- Apparel Retail: Top 5 Emerging Markets Industry Guide