Blog: Shoe firm tackles ankle sprains
Joe Ayling | 3 September 2010
US footwear firm Ektio claims to have created a basketball shoe that combats one of sport's most common injuries - the sprained ankle.
It works by virtue of straps within the wall of the footwear, Ektio says, with former player John Starks endorsing the US$200 shoe. With this price range it is only likely to attract the very top professional players when it goes on sale this November.
Starks says: "In 2009, NBA teams lost $15m in revenues alone from this specific injury. It happens every year. This is the first shoe I've ever seen that could change all that. I have had many ankle sprains in my career and they were debilitating, painful and made getting back to the court very difficult."
Now, aside from the odd game with just-style office staff in our local leisure centre, my experience of playing basketball is as limited as most British people.
However, on the rare occasions I have played, the dreaded ankle roll is always at the back of the mind and Dr Barry Katz' idea would appear to 'have legs'. My experiences recovering from sprained ankles playing football suggest that strengthening the joint is the best solution though, rather than providing support?
Katz describes Ektio's shoe as a halfway house between this and the traditional brace though. "Our ability to protect against shoe rollover inversions while, at the same time not adversely affecting athletic performance, is the key to the product's revolutionary benefits," he adds.
Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...
Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....
One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....
As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...
- Steps to piloting living wage in garment factories
- How to ensure sustainability is more than a slogan
- Trump blows the case for Brexit out of the water
- US apparel retailers' November 2016 sales roundup
- Duty-free trade key to build Africa supply chains
- US Q3 in brief – Destination Maternity, Cherokee
- Esquel efficiency drive continues to boost brands
- Taiwan textile maker investing in first US plant
- Outdoor apparel sector set for double-digit growth
- Myanmar garment industry "lacking labour rights"