Blog: Leonie BarrieShort on festive cheer

Leonie Barrie | 18 December 2006

There are just six shopping days left until Christmas and already it looks as though this could be a particularly tough year for the retail trade. I’ve never seen so many prices slashed in the run-up to the big day, and the flurry of savage discounts on display in most shops shows how desperate retailers are to catch any last-minute sales.

There’s talk that the coming week will make or break the year for many of the UK’s biggest chains. It’s also likely that consumers are playing the waiting game – and winning – in the knowledge that retailers will eventually slash their prices even further or appeal through a “buy one get one free” promotion in an attempt to drum up business.

Fashion retailers have already had to contend with an exceptionally mild autumn which has dampened demand for winter clothing ranges, and sadly it looks as though things can only get worse for them. I don’t envisage much festive cheer when it comes to reporting results next year.


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