Blog: Shulman inspires future fashion leaders at UKFT Rise
Katie Smith | 28 June 2013
Shulman talked about her career and the rapidly changing fashion industry
British Vogue editor Alexandra Shulman, and UKFT Rise newcomer award winner Emma Shipley inspired the next generation of fashion leaders at the UK Fashion and Textile Association's fourth Rise event last night.
UKFT Rise, which was established last year, is a network for up and coming people working in the fashion and textile industry.
Covering a wide range of topics, Shulman talked about her career, the rapidly changing fashion industry, and the growing importance of London as a fashion capital.
London is the "most looked at fashion capital in the world" now, she said, reminding the audience of a time not that long ago when many of the major UK designers had given up on fashion week here, believing that it's "never going to work" but there is more and more talent coming through.
Foreign brands are now fighting over the smallest space to get into London, she said. There has been a "high street explosion" because of the huge attraction to tourists.
Interestingly, she said she was not really interested in heritage and doesn't mind if a product is not made in the UK, believing that the interest in this is "a bit of a phase".
With the increasing number of fashion brands, having a story or a message you can get across does can help fashion brands get recognised, Shulman explained.
Meanwhile scarf designer Emma J Shipley, who won the hotel indigo UKFT Rise newcomer award earlier this year, talked about setting up her own luxury fashion brand.
Having worked with brands like M&S, Umbro and Nicholas Kirkwood, she emphasised the importance of collaboration with bigger brands, particularly when you're in the process of setting up your business. You have to find that balance with collaborations and working on your brand, she emphasised.
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