Blog: Sloggi goes green with organic undies

Joe Ayling | 30 January 2008

Well-known intimate apparel brand Sloggi was launching its first range of organic cotton underpants to buyers at a UK trade show I attended today (30 January).

It shows how far organic cotton has come - to be incorporated into products that are essentially built for comfort. Sloggi's stand, pictured below, also emphasised just how many product categories were looking to go organic in UK fashion.

Furthermore, if the organic food trade in this country is anything to go by then the organic clothing market is only just getting started.

Sloggi, which is owned by intimate apparel group Triumph International, was one of 100 exhibitors at the Aimex Menswear Show in Solihull, Birmingham.

Joe Ayling, news editor


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