Blog: Something for the Christmas list?

Joe Ayling | 15 December 2010

The female fascination of sparkling diamonds has driven many a prospective husband towards bankruptcy, but this year it gets worse.

Look away now gents, because luxury lingerie brand Ultimo is launching a diamond encrusted bra costing a whopping GBP800,000.

"If you’re feeling generous and want to spoil your lady this Christmas, this is the only way to do it," a company statement said.

Now forgive me for being a 'low roller', but forking out close to a million for a stocking filler seems a bit much, and not just because there's a recession on.

As you can see below, the diamond bra is stunning - adorned with 32 brilliant-cut 1 carat diamonds that form the bra’s backstrap.

But something tells me it is closer aligned to the Christmas list of a footballer's wife than a journalist's.

Luckily Ultimo is also launching a 'spend a little less' version priced at just GBP35, meaning the rest of us can breathe a huge sigh of relief.

Designer, Michelle Mone OBE, adds: "Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra."

Christmas is back on.


Asia facing up to increased competition

Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...


Cambodia raises garment worker wages

The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...


Sportswear initiatives start to take shape

The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...


Hanjin Shipping collapse triggers fear of West Coast port repeat

The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...

just-style homepage

Forgot your password?