Blog: Leonie BarrieSpinning a yarn with Invista?

Leonie Barrie | 10 September 2003

Pre-empting the separation from its parent company slated for some time later this year, DuPont’s textiles and interiors subsidiary has changed its name to Invista.

But while the official position from the company runs along the lines of: “We are stepping forward into our future – creating a vital new company and identity that is up to the challenge of serving our global customers with renewed determination and clarity,” the sceptics out there are wondering if there is more to the name change than is at first apparent.

In August, DuPont said it was in exclusive negotiations with subsidiaries of Koch Industries Inc regarding the possible sale of DTI, now Invista. But is the re-branding as Invista in fact leading up to the spin-off, rather than sale, of the wholly owned subsidiary?

DuPont has not tried to hide the fact that it wants to exit the textiles and interior business, which faces tough competition from Asia and rising raw material costs. But it is also refusing to be drawn into making any further announcements “unless a definitive agreement has been signed or discussions have been terminated.” Until then, it is stepping up its efforts to build the Invista name.


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