Blog: Leonie BarrieSpotlight switches to African fashion designers

Leonie Barrie | 13 August 2014

With the spotlight already shining brightly on African textile and apparel production and its future potential, it is perhaps not surprising that there's also an increasing focus on African fashion as well.

The Cotton made in Africa (CmiA) campaign, along with independent African think tank the Inter Region Economic Network (IREN) and the African Fashion trend agency FA254, have just set up an African design contest with the aim of rebranding the African fashion and textile scene.

Young African fashion designers are being encourged to submit their portfolios to FA254, with the winner chosen by an international jury chaired by Vogue Germany chief editor Christiane Arp. The winner will also have the opportunity to present the collection during the Berlin Fashion Week 2015 and to produce their product with internationally renowned fashion companies.

"For the first time, it establishes a direct link between our CmiA cotton farmers who produce the sustainable raw material for the designs, African designers and the international Fashion scene," explains Tina Stridde, managing director of CmiA in Hamburg.

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