Blog: Leonie BarrieSpotlight switches to African fashion designers

Leonie Barrie | 13 August 2014

With the spotlight already shining brightly on African textile and apparel production and its future potential, it is perhaps not surprising that there's also an increasing focus on African fashion as well.

The Cotton made in Africa (CmiA) campaign, along with independent African think tank the Inter Region Economic Network (IREN) and the African Fashion trend agency FA254, have just set up an African design contest with the aim of rebranding the African fashion and textile scene.

Young African fashion designers are being encourged to submit their portfolios to FA254, with the winner chosen by an international jury chaired by Vogue Germany chief editor Christiane Arp. The winner will also have the opportunity to present the collection during the Berlin Fashion Week 2015 and to produce their product with internationally renowned fashion companies.

"For the first time, it establishes a direct link between our CmiA cotton farmers who produce the sustainable raw material for the designs, African designers and the international Fashion scene," explains Tina Stridde, managing director of CmiA in Hamburg.

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

NEWS

Brantano collapse puts over 1,000 jobs on line

Staff working at UK value footwear group Brantano are facing redundancy after the company was placed into administration, despite sustained efforts by management to make the business more commercially...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?