Blog: Leonie BarrieStick the stick man

Leonie Barrie | 21 July 2004

It seems the compensation culture that is working its way into every aspect of our lives has reached China too - a sure sign that the country is fast-catching up with the West. A Beijing designer is seeking 2 million yuan (US$240,000) compensation from Nike for what he says is copyright infringement of a stick-man logo. Nike used a similar image in its "Creativity in Sports" campaign in 2002. Nike's lawyer makes the point that stickmen have been around since stoneage times. So why did it pay an American advertising agency 25 million yuan ($3 million) to design a similar logo? 


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