Blog: Leonie BarrieStorm in a DD cup

Leonie Barrie | 14 July 2008

Beleaguered retailer Marks & Spencer has hardly been out of the news over the past few weeks, what with a recent profit warning followed by boardroom battles over plans to elevate its boss into the additional role of executive chairman.

But an issue of an altogether different nature has now found its way into the headlines, and could provide some insight into why shoppers seem to be turning away from the high street stalwart in their droves: a GBP2 surcharge on bras above a DD cup.

More than 900 people have joined a Busts 4 Justice protest group on the Facebook website to voice their anger at the so-called ‘tit tax’ on bigger bras, arguing that you don’t have to pay more for an extra large T-shirt, or less for a smaller pair of trousers. They also point out that other high-street lingerie retailers manage to offer one price across all sizes.

M&S, however, says it is “standard industry practice” to cover the cost of the additional fabric and work required to make larger sizes. But I wonder how long it will be before it realises it has made a real boob with this tax?


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