Blog: Leonie BarrieT-shirt tantrums

Leonie Barrie | 26 August 2004

I’ve lost count of the number of times Abercrombie & Fitch has hit the headlines for being controversial in one way or another. From garments depicting racist caricatures of Asian Americans, to its use of scantily clad models in sexually suggestive poses, and even wardrobing lawsuits from its workers. In the past, its excuses have included a lack of test-marketing – but what, I wonder, will its explanation be for the latest debacle? Currently raising blood pressure in the US are its T-shirts bearing slogans such as "Iowa: We Do Amazing Things with Corn!"; Kentucky's shirt proclaims, "Electricity in Almost Every Town."


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