Blog: Leonie BarrieThe next big thing

Leonie Barrie | 3 September 2003

With retail seemingly stuck in a rut, the search for fresh new trends to entice and excite customers is picking up speed – and a degree of urgency. One of the niches retailers are currently exploring is that of different population segments such as Hispanics, African Americans and Asians who not only have special needs but growing economic power as well. This is covered in our September management briefing, ‘The next big thing,’ which looks at future market trends and is available free to members.

The Hispanic market has also been extensively surveyed by Nicki Gondell, director of New York based marketing and design consultancy Trend House, who believes Hispanic buying power is likely to balloon to $926 billion in 2007. Sears is the latest retailer to make a major commitment with a line of dressy women’s wear inspired by the Cuban-born TV personality Lucy Pereda.

Trend House


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