Blog: Topshop shows appetite for Ashish line
Joe Ayling | 13 January 2011
While many of us proceed with post-holiday detox plans this month, Topshop will be stocking up on junk food, well kind of.
A new range of junk food-inspired t-shirts and sweatshirts dreamed up by designer Ashish will hit stores this month.
Designs on the front of the shirts include an ice cream sundae, a fried breakfast in the shape of a smiley face, a hotdog 'happy meal' and a colourful iced doughnut.
"The inspiration was very easy - I love junk food. I was thinking of what I would like to wear to the gym, and I thought junk food on t-shirts and sweatshirts would be perfect. Perhaps not very motivational, but definitely very amusing," Ashish says.
The bright pictures stand out against the plain white, navy and black backgrounds, Topshop said.
It is Ashish' sixth collection with Topshop, and will extend to the retailer's New York store.
Meanwhile, the likes of McDonald's and Burger King will be hoping the impacts of the launch are far-reaching.
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