Blog: Topshop shows appetite for Ashish line

Joe Ayling | 13 January 2011

While many of us proceed with post-holiday detox plans this month, Topshop will be stocking up on junk food, well kind of.

A new range of junk food-inspired t-shirts and sweatshirts dreamed up by designer Ashish will hit stores this month.

Designs on the front of the shirts include an ice cream sundae, a fried breakfast in the shape of a smiley face, a hotdog 'happy meal' and a colourful iced doughnut.

"The inspiration was very easy - I love junk food. I was thinking of what I would like to wear to the gym, and I thought junk food on t-shirts and sweatshirts would be perfect. Perhaps not very motivational, but definitely very amusing," Ashish says.

The bright pictures stand out against the plain white, navy and black backgrounds, Topshop said.

It is Ashish' sixth collection with Topshop, and will extend to the retailer's New York store.

Meanwhile, the likes of McDonald's and Burger King will be hoping the impacts of the launch are far-reaching.


BLOG

A new re:source from just-style

Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...

BLOG

Trump's trade ramifications continue to unravel

Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....

BLOG

What's in store following Trump's election?

One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....

BLOG

Political shadow over apparel supply chain

As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...

just-style homepage



Forgot your password?