Blog: Topshop shows appetite for Ashish line

Joe Ayling | 13 January 2011

While many of us proceed with post-holiday detox plans this month, Topshop will be stocking up on junk food, well kind of.

A new range of junk food-inspired t-shirts and sweatshirts dreamed up by designer Ashish will hit stores this month.

Designs on the front of the shirts include an ice cream sundae, a fried breakfast in the shape of a smiley face, a hotdog 'happy meal' and a colourful iced doughnut.

"The inspiration was very easy - I love junk food. I was thinking of what I would like to wear to the gym, and I thought junk food on t-shirts and sweatshirts would be perfect. Perhaps not very motivational, but definitely very amusing," Ashish says.

The bright pictures stand out against the plain white, navy and black backgrounds, Topshop said.

It is Ashish' sixth collection with Topshop, and will extend to the retailer's New York store.

Meanwhile, the likes of McDonald's and Burger King will be hoping the impacts of the launch are far-reaching.


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?