Blog: Topshop steps into Australia
Petah Marian | 8 December 2011
Topshop and Topman opened their first Australian store today in Melbourne to a very warm welcome.
Looking at the Australian press, the opening was something of an event, with as many as 250 people queuing overnight to be the first to shop the UK fast fashion brand.
Topshop's international expansion drive (US, Canada) has come at a time when, at least in its UK home market, the brand has lost some of its lustre, with the company reporting a drop in full-year pre-tax profit late last month. Indeed, hype has cooled from the glory days in the mid-noughties when Kate Moss began designing her range for the chain.
However, internationally it seems that many consumers can't get enough of the brand. Hosting friends in London (from my home town of Melbourne), many visits would mostly revolve around hitting Oxford St and buying up as much Topshop, Zara or H&M as their baggage allowances offered.
Topshop enters Australia at an interesting time. With the country largely avoiding the recession that has impacted the much of the developed world, the country's retailers are only now starting to feel the pinch, with the strong Australian dollar driving consumers online amid an environment of declining consumer confidence.
The local retailers I spoke to in my Australian Management Briefing in early November about the entry of Zara, Gap, Topshop and Uniqlo into the market were encouraged by their presence. Indeed, the CEOs of Myer and Sportsgirl see a halo effect from Zara stores being positioned near theirs. They also said that the openings were increasing footfall more generally in these shopping areas.
We can only hope that Topshop/Topman's Jam Factory Neighbour, Target, and the rest of the Chapel St shopping strip will experience the same benefits.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- Apparel factory auditing is in the firing line
- NRF 2017 – Retail tech launches and developments
- Cambodia clothing exports at risk from Brexit
- New project to digitalise European fashion chains
- Apparel brands urge Bangladesh PM to address wages
- Brands need to tackle Turkey factory refugee abuse
- JC Penney to roll out hundreds of Nike "shops"
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global apparel markets: product developments and innovations, October 2016
- Global market review of lingerie – forecasts to 2022