Blog: Topshop steps into Australia
Petah Marian | 8 December 2011
Topshop and Topman opened their first Australian store today in Melbourne to a very warm welcome.
Looking at the Australian press, the opening was something of an event, with as many as 250 people queuing overnight to be the first to shop the UK fast fashion brand.
Topshop's international expansion drive (US, Canada) has come at a time when, at least in its UK home market, the brand has lost some of its lustre, with the company reporting a drop in full-year pre-tax profit late last month. Indeed, hype has cooled from the glory days in the mid-noughties when Kate Moss began designing her range for the chain.
However, internationally it seems that many consumers can't get enough of the brand. Hosting friends in London (from my home town of Melbourne), many visits would mostly revolve around hitting Oxford St and buying up as much Topshop, Zara or H&M as their baggage allowances offered.
Topshop enters Australia at an interesting time. With the country largely avoiding the recession that has impacted the much of the developed world, the country's retailers are only now starting to feel the pinch, with the strong Australian dollar driving consumers online amid an environment of declining consumer confidence.
The local retailers I spoke to in my Australian Management Briefing in early November about the entry of Zara, Gap, Topshop and Uniqlo into the market were encouraged by their presence. Indeed, the CEOs of Myer and Sportsgirl see a halo effect from Zara stores being positioned near theirs. They also said that the openings were increasing footfall more generally in these shopping areas.
We can only hope that Topshop/Topman's Jam Factory Neighbour, Target, and the rest of the Chapel St shopping strip will experience the same benefits.
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- China leads US apparel sources with falling prices
- Hard hit Turkish industry is not knocked out
- Vietnam grows share of US apparel imports in 2016
- "Power of the many" drives change at Otto Group
- US apparel sector braces for potential cost hikes
- US Q4 in brief – Kohl's, L Brands
- Bangladesh crackdown has cost garment sector $100m
- Adidas and Burberry recognised for sustainability
- Macy's will "do the right thing", says Lundgren
- VF Corp sees Q4 and FY earnings tumble
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022