Blog: Topshop steps into Australia

Petah Marian | 8 December 2011

Topshop and Topman opened their first Australian store today in Melbourne to a very warm welcome.

Looking at the Australian press, the opening was something of an event, with as many as 250 people queuing overnight to be the first to shop the UK fast fashion brand.

Topshop's international expansion drive (US, Canada) has come at a time when, at least in its UK home market, the brand has lost some of its lustre, with the company reporting a drop in full-year pre-tax profit late last month. Indeed, hype has cooled from the glory days in the mid-noughties when Kate Moss began designing her range for the chain.

However, internationally it seems that many consumers can't get enough of the brand. Hosting friends in London (from my home town of Melbourne), many visits would mostly revolve around hitting Oxford St and buying up as much Topshop, Zara or H&M as their baggage allowances offered.

Topshop enters Australia at an interesting time. With the country largely avoiding the recession that has impacted the much of the developed world, the country's retailers are only now starting to feel the pinch, with the strong Australian dollar driving consumers online amid an environment of declining consumer confidence.

The local retailers I spoke to in my Australian Management Briefing in early November about the entry of Zara, Gap, Topshop and Uniqlo into the market were encouraged by their presence. Indeed, the CEOs of Myer and Sportsgirl see a halo effect from Zara stores being positioned near theirs. They also said that the openings were increasing footfall more generally in these shopping areas.

We can only hope that Topshop/Topman's Jam Factory Neighbour, Target, and the rest of the Chapel St shopping strip will experience the same benefits. 


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?