Blog: Leonie BarrieTouchy-feely Tees

Leonie Barrie | 10 February 2006

Here’s a great idea. It’s not new, but it’s definitely fun and adds a new dimension to clothing: T-shirts with raised Braille lettering on the front spelling out special slogans and messages. Entrepreneur Kara Euvino's black T-shirts and tank tops have sayings on them such as ‘Pure trouble,’ ‘Atkins approved,’ ‘Nothing artificial,’ and ‘Plays well with others.’ Primitive State and NotVanilla take it a step further with words like ‘Lickable’ – but includes a translation hidden under the hem at the front. If you don’t want people to run their fingers over the shirts to decipher the messages, then I suppose one with the words ‘Hands off’ would be appropriate. Or maybe a new line adorned with words in sign language would have the desired effect!


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?