Blog: Trade your red ink for red ties

Joe Ayling | 30 January 2009

The snappily-dressed Barrack Obama continues to unintentionally galvanise the fortunes of fashion, with Thomas Pink the latest to benefit in the way of red tie sales.

Reports that Obama wore suits made by Hartmarx couldn't prevent that firm's Chapter 11 filing last week.

However, shirt maker Thomas Pink has seen a 30% increase in red tie sales since the new US president wore a bright red spotted tie upon a crisp white shirt at his inauguration on 20 January.

Thomas Pink says red ties were proven to be associated with power and leadership, even prior to Obama's monumental appearance.

With red tie mania on the horizon, Thomas Pink is currently stocking 35 different red ties - although one has sold out completely.

"Our red tie sales have peaked in the last week since Obama was pictured in his stylish red tie with white polka dot detail. Our Gresham spot tie has now sold out with our next delivery due in-store at the beginning of February," says Jonathan Heilbron, president & CEO of Thomas Pink.

By Joe Ayling, news editor.


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?