Blog: Leonie BarrieTrendy tots

Leonie Barrie | 13 June 2006

Celebrity parents have a lot to answer for. New research from financial services company Mint shows that Britain’s mums spend more on their offsprings’ outfits than their own in a bid to copy the trendy designer clothes that stars’ kids wear. Apparently new mums fork out an average of GBP406 a year on clothes for their kids – compared to just GBP124 for themselves – and a quarter of mums spend more on their children’s wardrobes than on nappies.

At the other end of the spectrum though, women with young children are downsizing their own wardrobes and heading to budget stores such as Primark and Matalan to get their own clothes. Mint helpfully points out that “the financial pressures on modern mums are greater now than ever before.” Its solution? The Mint credit card of course.


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