Blog: Leonie BarrieTricks of the trade

Leonie Barrie | 10 November 2004

Even though UK retailers last year spent an estimated £1.7 billion on shop fittings and interiors, less than one in five women actually enjoys shopping new research has found. Lack of space is the biggest issue for clothes shoppers, with almost four in 10 women wanting more room to try on clothes according to market research firm Mintel. Lack of mirrors is another frustration for one in four women. However, I wonder how well the report’s recommendations will be received by the retailers themselves. Despite heavy investment in store design, many big name companies are still getting it wrong, with facilities such as easy access, efficient checkouts and simple merchandise layouts still a rarity on the high street. Features like seating and refreshment areas or even interactive gaming areas for bored partners all sound good on paper, but my guess is that any retailer fixating on its sales per square metre will be unwilling to give up floor space to such schemes.

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