Blog: Leonie BarrieTV tips

Leonie Barrie | 6 November 2006

Retailers are increasingly latching on to the fact that consumers want more and more from their clothing. Style, quality and price are a given, it seems, and every little extra helps sway the final purchase.

Marks & Spencer, for example, has a ‘Look Behind the Label’ campaign highlighting the fact that its 85% of its clothes are machine-washable, including some suits, silk, cashmere and suede garments. It talks about the testing processes its garments are put through, and this year became the first major high street retailer to sell men's and women’s T-shirts and socks made entirely from Fairtrade cotton.

Over in the US, it’s the same strategy but with a different approach. A hilarious new ad campaign from Haggar Clothing Co offers tips from suburban dads Pete and Red on how clothing can help them to cope with life’s little ups and downs. Got an urge to throw your daughter's boyfriend out the window? Haggar khakis, with the ‘Do-It-To-It Waistband,’ really lets you swing through. Need to give your neighbour his dog poop back?  Haggar’s unbustable seams will let you bend over to pick it up without worry. 

The campaign first appeared on the YouTube video-sharing site on 1 November - and was the #1 most-watched and #1 most-forwarded video of that day. If you’re unlikely to catch it on TV – ie, if you don’t live in the US – the campaign can be viewed here


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