Blog: Leonie BarrieTV tips

Leonie Barrie | 6 November 2006

Retailers are increasingly latching on to the fact that consumers want more and more from their clothing. Style, quality and price are a given, it seems, and every little extra helps sway the final purchase.

Marks & Spencer, for example, has a ‘Look Behind the Label’ campaign highlighting the fact that its 85% of its clothes are machine-washable, including some suits, silk, cashmere and suede garments. It talks about the testing processes its garments are put through, and this year became the first major high street retailer to sell men's and women’s T-shirts and socks made entirely from Fairtrade cotton.

Over in the US, it’s the same strategy but with a different approach. A hilarious new ad campaign from Haggar Clothing Co offers tips from suburban dads Pete and Red on how clothing can help them to cope with life’s little ups and downs. Got an urge to throw your daughter's boyfriend out the window? Haggar khakis, with the ‘Do-It-To-It Waistband,’ really lets you swing through. Need to give your neighbour his dog poop back?  Haggar’s unbustable seams will let you bend over to pick it up without worry. 

The campaign first appeared on the YouTube video-sharing site on 1 November - and was the #1 most-watched and #1 most-forwarded video of that day. If you’re unlikely to catch it on TV – ie, if you don’t live in the US – the campaign can be viewed here


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?