Blog: Katie SmithUK: Tesco unveils F&F virtual mirror

Katie Smith | 27 November 2012

UK retail giant Tesco has launched virtual changing room mirrors in three of its stores.

Shoppers will be able to try on clothes without wearing them by using a virtual mirror. 

CIO Mike McNamara demonstrated Tesco's latest digital innovations at a company conference, claiming they will "transform retail over the next few years".


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