Blog: VF steps upscale
Leonie Barrie | 27 July 2007
VF Corp’s decision to try to make a serious dent in the upscale fashion scene is yet more evidence of the changing dynamics of the apparel sector, where mid-market companies are now having to ditch or tweak previously successful models to in an attempt to latch on to new growth opportunities.
Driving this trend is the decline in department store sales where apparel wholesalers such as Jones Apparel, Kellwood and Liz Claiborne have traditionally sold most of their clothes. Growing demand for private label, or exclusive, brands is also fuelling the shift, driven by specialty stores sales and department stores’ own lines. And companies like VF and Liz Claiborne – which is planning to offload 16 brands – are now pegging their hopes on hot brands with big growth potential.
As VF says, its new brands extend its reach to growing consumer segments, broaden its presence in healthy and growing retail channels, and of course offer opportunities to expand through global store expansion and new product launches. The 7 For All Mankind brand is due to open its first store in November and could have as many as 100 stores globally by 2011.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Why collaboration is key to fashion supply chains
- Rana Plaza four years on – Timeline of change
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Trump and Brexit get a dose of pragmatism
- Adidas to digitalise Speedfactory concept
- M&S extends sourcing deal with Lindsey brothers
- US Q1 in brief – Columbia Sportswear, Amazon
- Brandix rolls out Tukatech systems
- Nike filed patent for "reinforced denim"
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar