Blog: Leonie BarrieVF steps upscale

Leonie Barrie | 27 July 2007

VF Corp’s decision to try to make a serious dent in the upscale fashion scene is yet more evidence of the changing dynamics of the apparel sector, where mid-market companies are now having to ditch or tweak previously successful models to in an attempt to latch on to new growth opportunities.

Driving this trend is the decline in department store sales where apparel wholesalers such as Jones Apparel, Kellwood and Liz Claiborne have traditionally sold most of their clothes. Growing demand for private label, or exclusive, brands is also fuelling the shift, driven by specialty stores sales and department stores’ own lines. And companies like VF and Liz Claiborne – which is planning to offload 16 brands – are now pegging their hopes on hot brands with big growth potential.

As VF says, its new brands extend its reach to growing consumer segments, broaden its presence in healthy and growing retail channels, and of course offer opportunities to expand through global store expansion and new product launches. The 7 For All Mankind brand is due to open its first store in November and could have as many as 100 stores globally by 2011.

VF to buy two fashion brands for US$885m


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?