Blog: Victoria’s Secret a TV turnoff
Leonie Barrie | 13 April 2004
Despite the publicity that Victoria’s Secret’s racy televised fashion show has always garnered, the company has decided to drop the event from its annual calendar and look for new ways to spend the catwalk extravaganza’s $10 million budget. Although Victoria’s Secret denies the fallout from Janet Jackson’s Superbowl ‘boob’ is to blame, there is no doubt that government pressure on broadcast indecency – and campaigning by the US’s moral crusaders – had some bearing on the decision. And falling ratings (the show averaged 9.4 million viewers last year, down 10 per cent from 10.5 million viewers in 2002) may have been the final nail in the coffin as far as management were concerned. How times have changed. When Victoria’s Secret first broadcast its fashion show online in 1999, 1.5 million visitors tried to log on at once, bringing the site down within 20 minutes.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- How PVH is paving the way for connected apparel
- Digitisation to drive new apparel-making models
- Pakistan industry seeks help to kickstart exports
- Under Armour Lighthouse will disrupt production
- US Q3 in brief - Rocky Brands, Gymboree Corp
- Child refugees found in Turkey apparel factories
- Primark sourcing chief Gordon steps down
- Chinese manufacturer invests $20m in US facility
- Managing change in the move to new tech tools
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022
- Global Sports and Fitness Wear Market 2016-2020