Blog: Leonie BarrieWal-Mart green ads

Leonie Barrie | 20 April 2007

Wal-Mart this week launched a national advertising campaign in the US promoting products like organic cotton clothing. Not, apparently, because it is embracing the green movement with gusto, but because it wants to see how much consumer interest is out there, and where.

I can understand the retailer doesn’t want to stock its organic and environmentally-friendly products in stores where they won’t sell, but surely if Wal-Mart is committed to being as green as possible then it should also engage in improving awareness of environmental issues amongst its consumers. After all, most consumers probably don’t care about the environment enough to let it influence their buying decisions, so it should be the retailer’s responsibility to arm them with enough information to make this choice, as well as make the products as appealing as possible in terms of price and performance. And making the products available in the first is a big step in the right direction.


BLOG

A new re:source from just-style

Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...

BLOG

Trump's trade ramifications continue to unravel

Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....

BLOG

What's in store following Trump's election?

One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....

BLOG

Political shadow over apparel supply chain

As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...

just-style homepage



Forgot your password?