Blog: Leonie BarrieWal-Mart green ads

Leonie Barrie | 20 April 2007

Wal-Mart this week launched a national advertising campaign in the US promoting products like organic cotton clothing. Not, apparently, because it is embracing the green movement with gusto, but because it wants to see how much consumer interest is out there, and where.

I can understand the retailer doesn’t want to stock its organic and environmentally-friendly products in stores where they won’t sell, but surely if Wal-Mart is committed to being as green as possible then it should also engage in improving awareness of environmental issues amongst its consumers. After all, most consumers probably don’t care about the environment enough to let it influence their buying decisions, so it should be the retailer’s responsibility to arm them with enough information to make this choice, as well as make the products as appealing as possible in terms of price and performance. And making the products available in the first is a big step in the right direction.


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