Blog: Leonie BarrieWalking billboards

Leonie Barrie | 2 July 2004

If wearer trials being conducted by the team at France Telecom are successful, the face of clothing as we know it could be about to change. They’ve discovered a way of integrating a flexible display screen into garments which can download and display images, drawings, animations and text. It’s a concept that takes personalisation to a new level – your chosen image can reflect your mood, surroundings, interests - and the commercial opportunities are limitless too, from event marketing to advertising. Thankfully there’s no mention of sound yet, but that’s sure to follow. And perhaps it’s a blessing in disguise that the battery powering the image only last for four-hours before it needs to be recharged.

FRANCE: Wearer Trials Start On TV Screens For Clothes


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