Blog: Walking billboards
Leonie Barrie | 2 July 2004
If wearer trials being conducted by the team at France Telecom are successful, the face of clothing as we know it could be about to change. They’ve discovered a way of integrating a flexible display screen into garments which can download and display images, drawings, animations and text. It’s a concept that takes personalisation to a new level – your chosen image can reflect your mood, surroundings, interests - and the commercial opportunities are limitless too, from event marketing to advertising. Thankfully there’s no mention of sound yet, but that’s sure to follow. And perhaps it’s a blessing in disguise that the battery powering the image only last for four-hours before it needs to be recharged.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- What TTIP might mean for US, EU textiles & apparel
- Unlocks for the future fashion sourcing landscape
- EU eyes mandatory due diligence for apparel supply
- Geo-political uncertainty and how to survive it
- Four steps to reduce product defects
- US Q4 in brief – Finish Line, Oxford Industries
- H&M, VF Corp and Levi among most ethical companies
- Sears has "substantial doubt" of future
- Vietnam limits hazardous chemicals in apparel
- Li & Fung forms supply chain partnership with PVH
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective