Blog: Water use remains high on the agenda
Petah Marian | 21 March 2012
Today (22 March) is World Water Day, and reducing the amount of water used by the apparel industry and ensuring that it remains unpolluted remains high on the agenda.
In an attempt to convince consumers to use less water by washing their clothing less regularly, Levi Strauss has challenged its staff to stop washing their jeans this week.
The company's has called upon its employees around the world to wear the same pair of jeans from 19-23 March. Participating employees will receive a Go Water<Less non-removable tag made of sponge on the first day to put on their jeans, which will inflate if placed in water.
The company said that besides the environmental benefits of washing jeans less frequently, it is a "well known denim-enthusiast's secret" that airing the garment instead of washing will help create a bespoke fit over time, shaping the garment to better suit the wearer's frame.
Levi's said that by washing jeans once every two weeks, consumers can reduce the water used in a jean's life cycle by 23%.
Meanwhile, research from Greenpeace suggests there could be additional advantages to cutting back on the number of wash cycles. It has relseased research that suggests that hazardous chemicals in clothing from a number of major brands is being released into public waterways when they are washed by consumers.
The research measured the percentage of nonylphenol ethoxylates (NPEs) which were washed out during simulated standard domestic laundering conditions for 14 clothing items.
The chemicals, used in textile manufacture, enter rivers, lakes and seas where they break down to form nonylphenol, which has hormone-disrupting properties and is harmful to human health.
Greenpeace said the brands, which include Abercrombie & Fitch, G-Star and Calvin Klein, are "unknowingly polluting the public water supplies in regions and countries around the world, including those where there are restrictions or bans on the use of these chemicals."
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- Hard hit Turkish industry is not knocked out
- "Power of the many" drives change at Otto Group
- China leads US apparel sources with falling prices
- Vietnam grows share of US apparel imports in 2016
- US apparel sector braces for potential cost hikes
- US Q4 in brief – Foot Locker, Nordstrom, Carter's
- Bangladesh crackdown has cost garment sector $100m
- Inditex and H&M boycott Dhaka Apparel Summit
- Macy's will "do the right thing", says Lundgren
- JC Penney to close 140 stores amid lower sales
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022