Blog: Leonie BarrieWedding belles

Leonie Barrie | 20 November 2006

So, Marks & Spencer is to launch its first range of bridalwear next spring. Priced at £120-£150, the wedding gowns are part of a wider collection that includes bridesmaids’ dresses and formal suits for grooms. Brides-to-be can complete their outfits with the chain’s first collection of Truly You bridal lingerie. And there’s more…like the wedding list, cake and flower services.

But why not? Asda blazed the trail with its George label wedding dresses – and you can even pick up engagement and wedding rings in its stores as well. The rise and rise of supermarket chic has already put paid to the notion that shoppers can’t handle buying clothes and food at the same time, and I’m sure the same can be said for wedding dresses. After all, it’s only going to be worn for one day and as long as the bride looks good and feels special, then surely that’s all that matters. And the biggest bonus of kitting out the bridal party this way? There’s more money left over for the honeymoon of course.

M&S unveils GBP59.99 wedding dress


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