Blog: Leonie BarrieWhat are you trying to say?

Leonie Barrie | 13 August 2004

Is your name an unusual one? Or do you have a saying or phrase that’s unique or well- (possibly over-) used? Not the most obvious idea for a new business, but that hasn’t deterred a San Francisco-based firm SayWear from launching “the first online T-shirt sayings registry and e-commerce site.” It works like this: you check your word or saying against an online database – and if it hasn’t been grabbed already, you are “allowed” to buy the one-of-a-kind T-shirt bearing that inscription. Each order comes with proof of registration, and registered sayings are locked from subsequent purchases.

Perhaps the pithy T-shirt statement neatly encapsulates the world we live in, or as the founders say “mass-uniqueness in a mass-market world.” The only downside…what do they do about repeat orders?


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?