Blog: What will retailers do to lure Christmas shoppers?

Katie Smith | 17 October 2013

Around 15% of respondents will buy all their gifts in-store this year

Around 15% of respondents will buy all their gifts in-store this year

With just ten weeks to go until Christmas, the question among many retailers is how to lure shoppers to drive sales growth this year?

According to new research conducted by OnePoll for retail technology company Retail Assist, 34% of UK consumers have already started shopping online, in-store and via mobile devices. 

  • 57% of people expect to shop online and offline
  • 25% of consumers expected to do all their shopping online 
  • 15% will buy all their gifts in-store

With people expected to spend 35 minutes browsing online per gift, the main reason for avoiding the shops for 57% of consumers is to avoid the crowds in-store.

  • 6% of purchases will be made on a work computer
  • 15% of shoppers will use tablet devices 
  • 5% will use mobile phones 
  • 37% of consumers expect to use Click & Collect 

Alan Morris, executive chairman and co-founder of Retail Assist, said: "The retail industry has been gearing up for Christmas for months, but now as we hit ten weeks to go this is an exciting and crucial time for high street and online retailers.

The research, he adds, should be "encouraging" to retailers as it shows consumers are comfortable using the variety of online options, but also still "value the experience of hitting the high street".

"However, with queues and crowds coming out as the top reason people are disinclined to hit the high street during Christmas, retailing giants should work to increase store efficiency, show accurate stock knowledge, and provide faster service in order to attract customers back," Morris added. 

Sectors: Apparel, Retail

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

NEWS

TTIP trade deal still needs "significant work"

While progress has been made in talks on the Transatlantic Trade & Investment Partnership (TTIP) pact, the EU and US have this week outlined areas where significant work remains to be done....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?