Blog: Leonie BarrieWhat’s in a name?

Leonie Barrie | 15 August 2003

Imitation may be a form of flattery, but when it comes to faking brand-name clothing and accessories it becomes a major – and costly – headache for the companies concerned. One of the biggest culprits is China, which spews forth a seemingly endless supply of knock-offs, from the almost credible ‘Tommy Hilfinger’ to the ridiculous ’Jieny Vrseace’. The team at European Fashion Network, a UK consulting company that helps European fashion brands enter the Chinese market, has compiled a list of some of the more memorable fake brands on display.


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