Blog: Leonie BarrieWhat’s in a name?

Leonie Barrie | 12 November 2009

Just as it appeared to be turning the corner at the end of a dismal year of tumbling sales and profits, quirky shoe maker Crocs now seems to have another battle on its hands.

With cruel timing, it emerged in a recent filing that German car maker Porsche is suing it for alleged infringement of the ‘Cayman’ trademark – which not only appears on one of its sports cars but is also the name of Crocs’ best-known style of clogs.

Crocs says it plans to “vigorously defend” itself against the claims – but with sales and profits only just starting to recover from a $185m loss last year this is likely to be an unwelcome and expensive diversion as it tries to steer a turnaround of its business.

Bloggers have been quick to dismiss Porsche’s action as petty, pointing out that there’s not much chance of confusing Crocs’ $30 Cayman sandal with the $51,000 Porsche Cayman.

One even had the temerity to write: “The most ridiculous thing about this suit is that Crocs is a far superior product than the Porsche Cayman. I've worn Crocs and driven a Cayman; the Crocs are way more comfortable.”

And where will Porsche draw the line? Maybe it’d like to take on the Cayman Islands too?

But there’s also a sense of déjà vu here as well. In the same Form 10-Q filing Crocs lists no less than 12 lawsuits it has filed accusing firms of patent and trade infringement. As they say, what goes around comes around.


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?