Blog: Leonie BarrieWheeler dealers

Leonie Barrie | 8 March 2007

Those shoes with wheels seem to be everywhere, so it’s not surprising Heelys, the company that makes the rolling footwear posted such strong quarterly results yesterday. But I couldn’t help but be amused by this comment on The Motley Fool:

“Two of the best-performing IPOs last year were shoemakers Heelys and Crocs. Then again, they're not just making cookie-cutter footwear. Each company has lived up to its hype as an industry disruptor by bringing something new to the table. The hole-laden Crocs may be ugly, and the rolling Heelys may be dangerous, but consumers have taken to the funky footwear. Find a way to get some wheels to pop out of those cozy Crocs sandals, and fuhgeddaboutit!”

Heelys Q4 profit soars


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