Blog: Who gives a. . .
Leonie Barrie | 2 December 2003
Marketing firms masquerading as fashion companies is just one of many criticisms levelled at retailers French Connection and Abercrombie & Fitch, both of which promote their clothing lines with a range of shocking, offensive, witty and definitely controversial, images.
For French Connection it’s the FCUK logo and sharp slogans such as ‘The Joy of FCUK’ that have inflamed public opinion, fallen foul of the Advertising Standards Authority and led to some US chain stores boycotting the range. While at Abercrombie & Fitch, raunchy images and sexually-biased editorials masquerade as in-store posters and a quarterly magazine offers advice to teens along the lines of: "There are no sexual boundaries and no consequences to any sexual behaviour.”
While there’s nothing particularly exciting about the garments sold in either chain – sensible shoes, chinos, and V-neck sweaters – their campaigns have consistently kept the brands in the public eye. And until consumers stop responding positively to provocative advertisements I believe these crude promotions are here to stay.
It also seems that the US protestors who have pressured A&F to remove its current issue, known as the "Christmas Field Guide," may have inadvertently created a holiday must-have. Copies being auctioned on eBay today have already attracted bids as high as $42 each.
Fashion retailer H&M and UK based glove and leather manufacturer Pittards both say they are monitoring the situation in Ethiopia closely after the country's government declared a state of emergency af...
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- Bangladesh tops China as lead cotton importer
- MAS Holdings shares commitment to sustainability
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020