Blog: Leonie BarrieWho gives a. . .

Leonie Barrie | 2 December 2003

Marketing firms masquerading as fashion companies is just one of many criticisms levelled at retailers French Connection and Abercrombie & Fitch, both of which promote their clothing lines with a range of shocking, offensive, witty and definitely controversial, images.

For French Connection it’s the FCUK logo and sharp slogans such as ‘The Joy of FCUK’ that have inflamed public opinion, fallen foul of the Advertising Standards Authority and led to some US chain stores boycotting the range. While at Abercrombie & Fitch, raunchy images and sexually-biased editorials masquerade as in-store posters and a quarterly magazine offers advice to teens along the lines of: "There are no sexual boundaries and no consequences to any sexual behaviour.”

While there’s nothing particularly exciting about the garments sold in either chain – sensible shoes, chinos, and V-neck sweaters – their campaigns have consistently kept the brands in the public eye. And until consumers stop responding positively to provocative advertisements I believe these crude promotions are here to stay.

It also seems that the US protestors who have pressured A&F to remove its current issue, known as the "Christmas Field Guide," may have inadvertently created a holiday must-have. Copies being auctioned on eBay today have already attracted bids as high as $42 each.

UK: French Connection Logo "Offensive" - Police


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?