Blog: Leonie BarrieWho gives a. . .

Leonie Barrie | 2 December 2003

Marketing firms masquerading as fashion companies is just one of many criticisms levelled at retailers French Connection and Abercrombie & Fitch, both of which promote their clothing lines with a range of shocking, offensive, witty and definitely controversial, images.

For French Connection it’s the FCUK logo and sharp slogans such as ‘The Joy of FCUK’ that have inflamed public opinion, fallen foul of the Advertising Standards Authority and led to some US chain stores boycotting the range. While at Abercrombie & Fitch, raunchy images and sexually-biased editorials masquerade as in-store posters and a quarterly magazine offers advice to teens along the lines of: "There are no sexual boundaries and no consequences to any sexual behaviour.”

While there’s nothing particularly exciting about the garments sold in either chain – sensible shoes, chinos, and V-neck sweaters – their campaigns have consistently kept the brands in the public eye. And until consumers stop responding positively to provocative advertisements I believe these crude promotions are here to stay.

It also seems that the US protestors who have pressured A&F to remove its current issue, known as the "Christmas Field Guide," may have inadvertently created a holiday must-have. Copies being auctioned on eBay today have already attracted bids as high as $42 each.

UK: French Connection Logo "Offensive" - Police


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?