Blog: Window shopping
Leonie Barrie | 21 November 2006
How many times have you been wowed by a garment in a shop window but have been unable to buy it because it’s late at night and the store’s shut? Well admittedly it doesn’t happen that often, but for fans of Polo Ralph Lauren there’s now a new way of going window shopping…literally.
Customers passing its Michigan Avenue Flagship store in Chicago, at any time of the day or night, can browse the RLX line while standing in the street by interacting with a 67” window display. Touch-screen buttons enable shoppers to select the colour, size and style of the merchandise, and once an order has been placed the information is sent by wireless to polo.com’s network. An e-mail is then sent to the shopper, where credit card information is submitted in privacy and the order completed.
It’s not just about fashion either. As well as ski tips there are live weather and ski conditions, interactive trail maps, footage from the latest ski videos, and a “First Tracks” offer where consumers can sign up to access the mountain before it is open to the general public. It seems like a fantastic idea. Not only does the experience give shoppers the opportunity to engage with the brand on another level, but there’s also a virtual window show to stop them in their tracks. I’m not sure whether it’s a real alternative to the Internet though, but a novel ideal all the same.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Why collaboration is key to fashion supply chains
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- M&S extends sourcing deal with Lindsey brothers
- Gap unveils five-year sustainable fibres pledge
- Adidas and Reebok top transparency index
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective