Blog: Leonie BarrieWindow shopping

Leonie Barrie | 21 November 2006

How many times have you been wowed by a garment in a shop window but have been unable to buy it because it’s late at night and the store’s shut? Well admittedly it doesn’t happen that often, but for fans of Polo Ralph Lauren there’s now a new way of going window shopping…literally.

Customers passing its Michigan Avenue Flagship store in Chicago, at any time of the day or night, can browse the RLX line while standing in the street by interacting with a 67” window display. Touch-screen buttons enable shoppers to select the colour, size and style of the merchandise, and once an order has been placed the information is sent by wireless to polo.com’s network. An e-mail is then sent to the shopper, where credit card information is submitted in privacy and the order completed.

It’s not just about fashion either. As well as ski tips there are live weather and ski conditions, interactive trail maps, footage from the latest ski videos, and a “First Tracks” offer where consumers can sign up to access the mountain before it is open to the general public. It seems like a fantastic idea. Not only does the experience give shoppers the opportunity to engage with the brand on another level, but there’s also a virtual window show to stop them in their tracks. I’m not sure whether it’s a real alternative to the Internet though, but a novel ideal all the same.  

Ralph Lauren installs 'window shopping' feature


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?