Blog: World Sports Forum to focus on new markets

Katie Smith | 23 January 2015

Anyone heading to ISPO Munich next month for what is arguably the world’s largest multi-segment sports exhibition, should also try to take in the World Sports Forum event on 'Entering and Exploring new Markets.'

Debating the latest sourcing and demographic trends, the free event on 4 February will also look at emerging and niche markets and the prospects for the coming decades.

First keynote speaker Dr Haico Ebbers, Professor of International Economics at Nyenrode Business University in the Netherlands, will present the economic, cultural, political and technological faces of globalisation, charting the transition of emerging markets towards a consumption-driven society.

Dr Peter Rinnebach, who is responsible for the Product Development and Sourcing Competency Center at Kurt Salmon Germany, will discuss how flexibility, transparency, process and technical integration will impact sourcing for the sports and apparel industry.

He said: “While some years ago successful sourcing for apparel and outdoor meant realising a good price-performance ratio and gross margin, today’s supply chain faces a variety of additional challenges: speed of innovation, demand volatility, growth of multichannel, increasing internationalisation, as well as increased consumer expectations regarding ecological and social standards.”

Meanwhile, just-style managing editor Leonie Barrie will offer an update on emerging sourcing markets, and potential alternatives to China.

Finally, Dhyana van der Pols, head of textile innovation and manufacturing at the World Federation of the Sporting Goods Industry (WFSGI) - organiser of the World Sports Forum - will give an insight on exploring non-traditional and niche markets for export growth.

Click here to register for the World Sports Forum 2015. 


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