Blog: Leonie BarrieYou don't need that!

Leonie Barrie | 9 August 2004

Why do people buy things they don't need? It’s an interesting thought, and one that’s been tackled by market researcher and consultant Pamela Danziger in a new book: ‘Why do people buy things they don't need? Understanding and Predicting Consumer Behavior.’ Often quoted on just-style.com, Pamela believes emotional spending is an integral part of any purchase consumers make. Spending is now based on wants, not needs, she says.

Another critical change? Consumers are now in the driver's seat and control the marketplace. Once marketers learn how what drives and directs consumer behaviour, they can learn how to get people to buy more things they don't need! A word of warning though: the basic consumer personality is fixed over time. Bargain shoppers who religiously clip coupons and are willing to drive 30 minutes to save $5 will always be bargain shoppers.


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?