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  1. Analysis
December 17, 2014

2014: Year in review – Brand winners and losers

Successful turnaround plans, strong export growth, and innovative products paid dividends for some brands in 2014, while others were dented by takeover talk, adverse currency impacts and unsubstantiated marketing claims.

Successful turnaround plans, strong export growth, and innovative products paid dividends for some brands in 2014, while others were dented by takeover talk, adverse currency impacts and unsubstantiated marketing claims.

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