Spanish retailer Zara has already discovered that the biggest opportunity in the supply chain lies not in reducing transaction costs but in recapturing margins lost due to markdowns and stockouts. New contracts in softgoods supply are likely to follow a similar approach, focusing on flexible partnerships with trusted suppliers. John S Thorbeck, co-founder, president and CEO and Manas C Fuloria, co-founder, chief technology officer at SupplyChainge present their vision for the future.