With consumers being inundated with messaging, from signage to television to radio to print, how are top outdoor/active brands getting their high-performance benefits across to today's somewhat techno-savvy consumers? Through smart, well-executed use of hang tags that educate shoppers in simple, clear ways about the benefits of using the product, not the chemistry and technology behind the features. Read on to see what top fibre, fabric and apparel makers are doing to sell benefits and brands.