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  1. Analysis
April 16, 2009

e-Commerce – a sales channel for growth

With recent research confirming that more and more shoppers are choosing to buy apparel online rather than on the high street, retailers and brand owners need to evolve their business models towards a multi-channel strategy. But while investing in e-commerce is now a priority for many companies, which factors are critical to its success? This article takes a look.

With recent research confirming that more and more shoppers are choosing to buy apparel online rather than on the high street, retailers and brand owners need to evolve their business models towards a multi-channel strategy. But while investing in e-commerce is now a priority for many companies, which factors are critical to its success? This article takes a look.

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